Start before sales. Establish who buys in that country and how they decide, choose one target customer, rebuild the positioning for them, adapt the product and the price, and decide whether you will sell direct or through partners. Then set a launch plan with a clear test for success. A launch built this way is repeatable, which is what lets you grow from it.

Plan for 9 to 18 months to reach repeatable sales in a first market. Japan and regulated sectors take longer. The research, positioning and launch plan come first and take a few months.

Because the first customers come from existing relationships and do not prove a repeatable way to sell. A launch that leads to growth is built on a narrow target customer, positioning made for local buyers, a channel that scales and a plan for local references. Those are decided before launch.

Usually. Language is the start. Sign-up and payment methods, the amount of information on a screen, date and address formats, integrations and the signals that make users trust a product all vary by country.

The one where you already have customers, partners or supply chain ties. If you have none: Japan for the largest enterprise market, if you can commit for at least 18 months; Taiwan if you sell into semiconductors, electronics or manufacturing; South Korea if a large Korean group already uses your product, or your industry is led from there; Hong Kong for the fastest first customers in English, or if your buyers are banks, insurers or professional services firms.

In Japan, South Korea and Taiwan, usually yes for enterprise sales. In Hong Kong, direct sales to large accounts are common.

The one where you already have customers, partners or supply chain ties. Market size comes second.

It depends on the country and the sector. In much of Europe buyers expect to deal with the vendor directly, unlike in Japan or South Korea, where partners sit between you and the customer. Use partners where they hold the customers.

Choose one narrow customer segment, rebuild the positioning in the terms US buyers use, set US pricing, get the first US reference customers and put support and sales coverage in US hours. Then widen from that segment.

B2B technology companies launching between the US, Europe and East Asia: software, AI, data, FinTech and trust and safety. Companies that sell to businesses which in turn serve consumers are a fit. Purely consumer products are not.

Taiwan, Japan, South Korea and Hong Kong in East Asia, the countries of Europe, and the United States.

All three. US companies launching in East Asia or Europe, East Asian companies launching in Europe or the US, and European companies launching in East Asia or the US.

No. You get the target customers, the partners to approach and the plan. Your team builds the relationships and sells.

No. The work ends at launch. You get a handover with what to measure, the signals to watch and the recommended next steps, and your team takes it from there.