Product research · Strategy · Delivery · Go-to-market
Build the right product. Put it in front of the right customer.
Product research, strategy, delivery and go-to-market for technology companies. You get clear decisions, the evidence behind them, and a product your team can build and launch.
and many more
Capabilities
Where I can help
01
Product research
You are deciding for customers you have not spoken to.
What your customers need, and whether your idea works for them, tested before you commit engineering time.
Product research →
02
Product strategy
Your roadmap is full. You are not sure where it leads.
What to build, for whom and in what order, tied to what your business needs.
Product strategy →
03
Product delivery
Your team ships every sprint. Little seems to change.
The product built and shipped, with a team that knows what matters and why.
Product delivery →
04
Go-to-market
Your product is ready. The market does not know it yet.
Your target customer, positioning, pricing and launch, including launches in East Asia, Europe and the US.
Go-to-market →
From decision to launch
01
Understand the customer
Product research
02
Decide what to build
Product strategy
03
Build and ship it
Product delivery
04
Put it in the market
Go-to-market
Most consultancies stop at the roadmap. This work continues until the product is in the market.
Work with me
Three ways to work together
Ongoing
Advisory
Regular working sessions with you or your product lead. For decisions you want a second senior view on.
Fixed scope
Project
One defined question or a full strategy, with the scope agreed before we start.
Part time
Embedded
I join your team as interim product leader, for a set period, with a clear handover.
Who you work with
One senior person, start to finish
The person you speak to is the person who does the work. Paolo Petrolini spent more than ten years at Google, where his team, among many things, built the protection for more than a billion Google Accounts and worked on products that touched more than 30 markets. He founded compensIT, took it to market and sold it to Experian in 2025. Since 2018 he has advised more than 50 companies.
Engineer
Computer scientist. Understands your technology without a translator.
Product leader
Built and ran teams at Google for 10+ years.
Founder
Built compensIT from zero to 6M users and an acquisition.
Have a product decision to make?
Tell me what you are building and what you are trying to decide. I'll tell you straight whether I can help.
Tell me about your product