https://petrolini.me/articles/ Practical guides for US B2B technology companies expanding into East Asia and Europe, written by a founder and former Google leader. en https://petrolini.me/articles/europe-or-asia-first/ https://petrolini.me/articles/europe-or-asia-first/ How a US technology company should decide between Europe and Asia for its first international expansion, and what makes each region harder than it looks. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/which-east-asian-market-first/ https://petrolini.me/articles/which-east-asian-market-first/ How a US B2B technology company should choose its first market in East Asia: Taiwan, Japan, South Korea or Hong Kong. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/japan-market-entry-us-b2b/ https://petrolini.me/articles/japan-market-entry-us-b2b/ What a US B2B technology company needs to enter Japan: how Japanese enterprises buy, why partners matter, what to localise and how long it takes. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/south-korea-b2b-market-entry/ https://petrolini.me/articles/south-korea-b2b-market-entry/ How a US B2B technology company enters South Korea: the role of the large groups, local competition, partners, language and what buyers expect. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/taiwan-b2b-market-entry/ https://petrolini.me/articles/taiwan-b2b-market-entry/ Why and how a US B2B technology company should enter Taiwan: the semiconductor and electronics supply chain, how local companies buy, and Taiwan as a regional base. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/east-asia-distribution-partners/ https://petrolini.me/articles/east-asia-distribution-partners/ How a US B2B technology company finds, chooses and manages distributors, resellers and system integrators in Japan, South Korea and Taiwan. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/why-us-playbooks-fail-in-east-asia/ https://petrolini.me/articles/why-us-playbooks-fail-in-east-asia/ The reasons a US B2B go-to-market playbook breaks in Japan, South Korea, Taiwan and Hong Kong, and what to change before you launch. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/east-asia-data-privacy-b2b/ https://petrolini.me/articles/east-asia-data-privacy-b2b/ What a US B2B technology company should expect on data privacy and data residency in Taiwan, Japan, South Korea and Hong Kong. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/first-hire-east-asia/ https://petrolini.me/articles/first-hire-east-asia/ When a US B2B technology company should make its first hire in East Asia, what profile to hire, where to base them and how to employ them. Fri, 02 Oct 2026 09:00:00 GMT https://petrolini.me/articles/digital-services-act-us-platforms/ https://petrolini.me/articles/digital-services-act-us-platforms/ What the EU Digital Services Act requires from US platforms and marketplaces, which obligations depend on size, and how to build trust and safety into a European launch. Sat, 19 Sep 2026 09:00:00 GMT https://petrolini.me/articles/gdpr-for-us-saas-what-buyers-ask/ https://petrolini.me/articles/gdpr-for-us-saas-what-buyers-ask/ What GDPR means in practice for a US SaaS company selling in Europe: the questions buyers ask in the sales process and how to prepare the answers. Wed, 09 Sep 2026 09:00:00 GMT https://petrolini.me/articles/distribution-partners-europe/ https://petrolini.me/articles/distribution-partners-europe/ How a US technology company can find, approach and close a distribution partner in Europe, including how a startup can partner with a large incumbent. Mon, 31 Aug 2026 09:00:00 GMT https://petrolini.me/articles/first-hire-in-europe/ https://petrolini.me/articles/first-hire-in-europe/ When a US technology company should make its first European hire, which profile to hire first, and the mistakes that make the first hire fail. Fri, 21 Aug 2026 09:00:00 GMT https://petrolini.me/articles/international-expansion-advisor/ https://petrolini.me/articles/international-expansion-advisor/ What an international expansion advisor does for a US technology company, how the role differs from consultants and EOR providers, and how to choose one. Wed, 12 Aug 2026 09:00:00 GMT https://petrolini.me/articles/us-fintech-enter-europe-partner-or-licence/ https://petrolini.me/articles/us-fintech-enter-europe-partner-or-licence/ The routes a US fintech can take into the European market, from getting its own licence to launching through a licensed partner, and how to choose between them. Mon, 03 Aug 2026 09:00:00 GMT https://petrolini.me/articles/us-ai-company-europe-go-to-market/ https://petrolini.me/articles/us-ai-company-europe-go-to-market/ What a US AI company needs to launch in Europe: where the EU AI Act stands, what European buyers ask about AI products, and how to turn compliance into a sales advantage. Fri, 24 Jul 2026 09:00:00 GMT https://petrolini.me/articles/why-us-playbooks-fail-in-europe/ https://petrolini.me/articles/why-us-playbooks-fail-in-europe/ The six reasons a go-to-market playbook that works in the US breaks in Europe, and what a US technology company should change before it launches. Wed, 15 Jul 2026 09:00:00 GMT https://petrolini.me/articles/which-european-country-first/ https://petrolini.me/articles/which-european-country-first/ How a US technology company should choose its first European market, with the trade-offs between the UK, Germany, France, the Netherlands, Ireland and the Nordics. Mon, 06 Jul 2026 09:00:00 GMT