# Home

- Link: https://petrolini.me/
- Published: 2026-10-12T07:25:54+00:00
- Author: Paolo Petrolini

Product research · Strategy · Delivery · Go-to-market

# Build the right product. Put it in front of the right customer.

Product research, strategy, delivery and go-to-market for technology companies. 
You get clear decisions, the evidence behind them, and a product your team can build
and launch.

 [ Tell me about your product ](https://petrolini.me/contact/) [ See the four capabilities ](https://petrolini.me/#capabilities)

![](https://i0.wp.com/petrolini.me/wp-content/uploads/2026/10/Paolo-Petrolini.jpg?
fit=800%2C1200&ssl=1)

![](https://i0.wp.com/petrolini.me/wp-content/uploads/2026/10/compensit.png?fit=
200%2C200&ssl=1)

![](https://i0.wp.com/petrolini.me/wp-content/uploads/2026/10/cudos-pine-1.png?fit
=869%2C236&ssl=1)

and many more

Capabilities

## Where I can help

01

### Product research

You are deciding for customers you have not spoken to.

What your customers need, and whether your idea works for them, tested before you
commit engineering time.

Product research →

02

### Product strategy

Your roadmap is full. You are not sure where it leads.

What to build, for whom and in what order, tied to what your business needs.

Product strategy →

03

### Product delivery

Your team ships every sprint. Little seems to change.

The product built and shipped, with a team that knows what matters and why.

Product delivery →

04

### Go-to-market

Your product is ready. The market does not know it yet.

Your target customer, positioning, pricing and launch, including launches in East
Asia, Europe and the US.

Go-to-market →

## From decision to launch

01

Understand the customer

Product research

02

Decide what to build

Product strategy

03

Build and ship it

Product delivery

04

Put it in the market

Go-to-market

Most consultancies stop at the roadmap. This work continues until the product is
in the market.

Work with me

## Three ways to work together

[ How each one works ](https://petrolini.me/work-with-me/)

Ongoing

### Advisory

Regular working sessions with you or your product lead. For decisions you want a
second senior view on.

Fixed scope

### Project

One defined question or a full strategy, with the scope agreed before we start.

Part time

### Embedded

I join your team as interim product leader, for a set period, with a clear handover.

![](https://i0.wp.com/petrolini.me/wp-content/uploads/2026/10/Paolo-Petrolini.jpg?
fit=800%2C1200&ssl=1)

Who you work with

## One senior person, start to finish

The person you speak to is the person who does the work. Paolo Petrolini spent more
than ten years at Google, where his team, among many things, built the protection
for more than a billion Google Accounts and worked on products that touched more
than 30 markets. He founded compensIT, took it to market and sold it to Experian
in 2025. Since 2018 he has advised more than 50 companies.

**Engineer**
Computer scientist. Understands your technology without a translator.

**Product leader**
Built and ran teams at Google for 10+ years.

**Founder**
Built compensIT from zero to 6M users and an acquisition.

 [ More about Paolo ](https://petrolini.me/about/)

## Have a product decision to make?

Tell me what you are building and what you are trying to decide. I'll tell you straight
whether I can help.

 [ Tell me about your product ](https://petrolini.me/contact/)